April 23, 2026 | 09:19 pm
TEMPO.CO, Jakarta - PT Astra International Tbk Director, Gidion Hasan, stated that the company has two strategies for dealing with the surge in electric vehicle sales from China in Indonesia. The plan considers the diverse needs of Indonesian society, including the use of electric, Internal Combustion Engine (ICE), and hybrid vehicles.
"With this strategy, we hope to maintain our market share at around 50 percent," he said during the company's annual general meeting press conference at Menara Astra, Jakarta, on Thursday, April 23, 2026.
Gidion said that conventional Internal Combustion Engine (ICE) is still very much needed by 85 percent of Indonesian society. This dominance also considers infrastructure and utility factors. To continue to meet these needs, Astra, through various licensed brands, will continue to launch new products.
Astra also relies on its own automotive industry ecosystem, which includes financing, dealers, and after-sales services. "Even up to a used car for trade-in purposes," said Gidion.
The company holds assembly and distribution sales licenses from various brands, including Toyota, Daihatsu, Isuzu, BMW, Lexus, UD Trucks, and Honda motorcycles through PT Astra Honda Motor. Subsidiaries supporting sales in the automotive sector include Astra Otoparts, Astra World, Sera, Moda, and OlXmobbi.
Astra President Director, Rudy, acknowledged that major cities such as Jakarta and its surrounding areas, Surabaya, and Bandung, have a faster electric vehicle adoption rate. The number of electric vehicle consumers, especially cars, is high due to adequate supporting infrastructure.
However, semi-urban areas and large cities have different considerations, such as functionality and affordability. "We have a multi-pathway, there are PHEV (Plug-in Hybrid Electric Vehicle), we have HEV (Hybrid Electric Vehicle), we also have ICE, because the needs of each segment are different," said Rudy on the same occasion.
Astra is known to have a 50 percent market share in vehicle sales in Indonesia. Some of the competing brands under Astra's umbrella include electric cars such as Build Your Dreams (BYD), Geely, Xpeng, Wuling, Chery, BAIC, MG, Jetour, DFSK, VinFast, and Hyundai.
Read: How Electric Vehicle Taxes Could Slow Indonesia's Electrification
Click here to get the latest news updates from Tempo on Google News
Astra International Appoints 2 New Commissioners and 1 New Director
20 November 2025
Astra International's extraordinary general meeting of shareholders approves the resignation of two commissioners.
Three Top Executives Exit Astra International
14 Oktober 2025
PT Astra International Tbk announced that John Raymond Witt and Hsu Hai Yeh, Commissioners, and Chiew Sin Cheok, Director, have resigned.
Politeknik Tempo, Astra Foundation Host Workshop on TikTok Marketing
22 September 2025
Politeknik Tempo and Astra Foundation hope MSME entrepreneurs can continue to grow, innovate, and utilize social media to boost their businesses.
18 Indonesian Companies Listed in TIME Magazine's Best Asia-Pacific Companies of 2025
14 Februari 2025
World's Best Companies by TIME Magazine is an annual list that summarizes the best companies from around the world.
Govt Asks Daihatsu Indonesia to Resume Car Export Following Safety Scandal
4 Januari 2024
The Daihatsu safety scandal affected the production of a number of cars manufactured in Japan and overseas.
Kimia Farma Facilitates Private Covid-19 Vaccination for Astra Group Workers
20 Mei 2021
State-owned pharmacy PT Kimia Farma assisted the implementation of the Gotong Royong Covid-19 vaccination program for workers of Astra Group.
Astra-Gojek Tackles Pollution with All-Electric Motorcycle
31 Juli 2019
Astra together with GoJek is currently testing an electric-powered moped with the Honda PCX Electric.
Govt to Build 500 Vocational Schools
12 Mei 2019
Industry Minister Airlangga Hartarto has said the Government has set a target of building 500 vocational schools by 2024.
GoJek, Astra Form Joint Venture to Develop Go-Car
7 Maret 2019
Gojek Indonesia and Astra International formed a joint venture to develop GoJek's four-wheel raid-hailing business, Go-Car.
