April 16, 2025 | 05:31 pm

TEMPO.CO, Jakarta - Investing in gold has become a popular choice for many people due to the continuous increase in prices. Aside from being easy to do, storing gold is considered lower in risk and suitable for long-term investment, including safeguarding cash amid the weakening value of the rupiah (Indonesian currency).
In Indonesia, there are two most popular gold bar brands, namely Antam and UBS. Although both offer precious metal with high purity, they still have several differences.
So, what are the differences between Antam gold and UBS? According to Antara, here are some of them that beginner investors should understand:
1. Manufacturers and Company Profiles
The fundamental difference between gold produced by Antam and gold produced by UBS lies in the entities that make them. Antam gold is produced by PT Aneka Tambang Tbk (Antam), a State-Owned Enterprise (BUMN) engaged in the mining sector. Antam has a reputation as a reliable producer of precious metals, both domestically and internationally.
On the other hand, UBS gold is a product of PT Untung Bersama Sejahtera, a national private company that has long been involved in the jewelry industry. UBS not only produces gold bars but also various types of gold jewelry that have been widely circulated in the market.
2. Certification and International Standards
One significant advantage of Antam gold is owning the LBMA (London Bullion Market Association) certificate. This certification ensures that Antam gold is globally recognized and can be traded in various countries. Antam gold now comes with CertiCard, an integrated certificate with its packaging, making its security level higher and difficult to counterfeit.
In contrast, UBS gold only obtains certification from its producer, namely PT Untung Bersama Sejahtera. Although UBS gold has the same high purity level, which is 99.99%, its products have not yet obtained LBMA certification. As a result, UBS gold is generally only accepted for buying and selling transactions domestically.
3. Size and Design Variations
Antam gold is available in various weight options, ranging from 0.1 gram to 1 kilogram. The availability of these size variations makes it easier for investors to adjust their choices according to their needs and financial capabilities.
On the other hand, UBS gold also offers size variations, although options for larger sizes (exceeding 100 grams) are relatively limited. The uniqueness of UBS lies in its creative and distinctive designs, such as special edition gold featuring Disney characters, such as Mickey Mouse and Donald Duck, which attract collectors' interest or serve as gifts.
4. Price and Liquidity Level
Generally, the price of Antam gold tends to be higher than UBS gold, due to international premiums caused by LBMA certification. Nevertheless, Antam offers a high level of liquidity, which means it is easy to resell (buyback) at various gold stores, official sales offices, and even beyond the country's borders.
Conversely, the price of UBS gold is usually more affordable. This becomes an attraction for investors who want to start investing with a lighter initial capital, even though the scope of resale is relatively more limited.
5. Purchase Locations
Both gold bar brands are now available for convenient purchase, either through online platforms or directly. Antam gold can be accessed through the business unit of PT Antam, official gold stores, or partners such as Galeri 24. Meanwhile, UBS gold is available in various gold stores throughout Indonesia and also on trusted e-commerce platforms.
Amid the increasing trend of gold value, both Antam and UBS gold are worth considering as investment instruments. If the main priority is international standards, high liquidity, and long-term investment security, then Antam gold can be the primary option.
However, if price is the main factor without disregarding quality, then UBS gold is an interesting alternative. The decision in choosing gold bar types for investment should be adjusted to financial targets, fund availability, and personal preferences.
Editor's Choice: Starting Your Antam Gold Investment: 4 Essential Tips for Beginners
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